Jicmail
JICMail and Origin conduct mail measurement pilot study
JICMail and ISBA’s cross-media measurement programme Origin are conducting a mail measurement pilot study.
General Election drives bumper increase in mail volumes
JICMail, the joint industry currency for ad mail, has released its data for Q2 2024, which found that July’s snap election prompted a healthy boost in mail volumes.
Nielsen and JICMail release rebooted mail circulation data
JICMail and audience measurement, data and analytics specialist Nielsen have brought to market a refreshed mail circulation measurement methodology.
Google’s cookie flip-flop a hiccup for mailers
Google has abandoned its plan to block third-party cookies from its Chrome browser, four years after announcing it would do so, in a move that bolsters digital advertisers' position.
Mail response and attention continue to climb
JICMail, the joint industry currency for ad mail, has released its data for Q1 2024, which found that advertisers who maintained their confidence in the mail channel were rewarded with 43%...
JICMail scales up Response Rate Tracker
JICMail has scaled up its Response Rate Tracker for 2024, revealing new direct mail and door drop benchmarks from over 2,300 campaigns and 13 contributing organisations – up from six last year.
Mail drove 40% conversion rate from site visit to purchase in Q4 2023
JICMail, the joint industry currency for ad mail, has released its data for Q4 2023, which found that despite continued challenging trading conditions for retailers, mail played its part in delivering...
Mail effectiveness increases in Q3
JICMail, the joint industry currency for ad mail, has released its data for Q3 2023, which revealed that 6% of mail prompted a purchase in Q3 2023, up from 5% a year ago.
JICMail launches Discovery 3.0 and highlights best practice cases
JICMail, the joint industry currency for ad mail, launched the latest update to its Discovery tool while users shared ways they use the data at a breakfast event held in London yesterday (1 November).