Jicmail

JICMail has released its data for Q3 2024, which found that 87% of mail discarded within a 28-day period is recycled, and recycling rates are up 14 percentage points year-on-year compared to the 73%...

JICMail and ISBA’s cross-media measurement programme Origin are conducting a mail measurement pilot study.

JICMail, the joint industry currency for ad mail, has released its data for Q2 2024, which found that July’s snap election prompted a healthy boost in mail volumes.

JICMail and audience measurement, data and analytics specialist Nielsen have brought to market a refreshed mail circulation measurement methodology.

Google has abandoned its plan to block third-party cookies from its Chrome browser, four years after announcing it would do so, in a move that bolsters digital advertisers' position.

JICMail, the joint industry currency for ad mail, has released its data for Q1 2024, which found that advertisers who maintained their confidence in the mail channel were rewarded with 43%...

JICMail has scaled up its Response Rate Tracker for 2024, revealing new direct mail and door drop benchmarks from over 2,300 campaigns and 13 contributing organisations – up from six last year.

JICMail, the joint industry currency for ad mail, has released its data for Q4 2023, which found that despite continued challenging trading conditions for retailers, mail played its part in delivering...

JICMail, the joint industry currency for ad mail, has released its data for Q3 2023, which revealed that 6% of mail prompted a purchase in Q3 2023, up from 5% a year ago.

JICMail, the joint industry currency for ad mail, launched the latest update to its Discovery tool while users shared ways they use the data at a breakfast event held in London yesterday (1 November).