Gf smith
GF Smith renames three Colorplan shades
GF Smith has renamed three colours in its well-known Colorplan range to ensure the names are “universally resonant”.
GF Smith rebrand: 'big shifts always trigger strong responses'
GF Smith's global brand director has responded robustly after its radical rebrand resulted in a love-hate ‘Marmite’ reaction from its customers.
GF Smith rolls out rebrand
GF Smith has unveiled a vibrant rebrand that it said “embodies the business’ heart-held values and its role in the contemporary creative landscape”.
GF Smith becomes exclusive UK supplier for Gmund
GF Smith has formed an exclusive partnership with German paper mill Gmund.