Go Inspire study: Direct mail and email work better together
Go Inspire Group has released new research that offers a comparison of campaign incremental revenue gains from using direct email, direct mail and a combination of both media.
Consumers abandoning email accounts due to irrelevant marketing
There are 19 million ‘ghost’ email accounts that are active but no longer used in the UK, many having been abandoned after being bombarded with too much irrelevant or unwanted email, according to new...