Direct marketing

500 million more pieces of direct mail are being opened and read compared with 2013, equating to an additional £1.6bn being added to the channel’s ROI, according to new research.

Direct marketing printer Direct Solutions has invested £250,000 in new kit and added a new production site, after picking up a number of new contracts.

Print and mail specialist CFH Docmail is now using its two high-speed insertion lines to enable SME customers to print on inserts and Business Reply Envelopes, in what it said was a European first.

The Strategic Mailing Partnership (SMP) said three of its most prominent members had joined forces to work on its recent relaunch, which aims to raise awareness and drive membership recruitment.

Adare Secure Essential Communications (SEC) has won a contract to provide mail services for retailer N Brown Group, in what its sales director described as a “multi-year, multimillion-pound win”.

Even with the growth of digital media, marketing agencies are still fully embracing print in their campaign work, according to a survey and follow-up report commissioned by marketing software provider...

GI Solutions is putting its faith in young talent by sponsoring a postgraduate award and taking on a number of rising stars.

GI Solutions Group has signed off a circa £5m spend to move into full-width high-speed inkjet web, as it looks to migrate more litho work to digital and significantly boost capacity.

Jitters over Brexit, weak global growth and ongoing government spending cuts have led to uncertainty in the marketing sector despite increasing budgets, according to new data.

GI Solutions has been bought in an MBO deal led by chief executive Patrick Headley as the group looks to grow its data offering.

121 Direct Mail has invested in a compact envelope inserter from KAS Paper Systems to help it process more complex and higher volumes of work.

At least one direct marketing printer is celebrating printing 27 million EU Referendum information leaflets as the government comes under fire for spending public money on pro-EU marketing.