Direct mail

Northampton-based print finisher Print 2 Hand Services (P2H Services) has expanded into direct mail with the launch of sister company P2H Direct Mail.

Converts to the data services doctrine know it can be profitable, but to avoid spending years in the wilderness, you need to keep the faith, says <i>Jon Severs</i>

Transforming direct marketing (DM) into a sustainable industry is a challenging task. Coupled with the consumer's perceptions of 'junk mail' and wasted communication, the direct mail industry has a...

The Royal Mail has launched a new online resource aimed at helping marketers get the most out of their direct mail campaigns and how it can integrate with other electronic media.

Transpromo is gaining ground in some areas, according to a study from direct communications company GI Direct. Of the UK's top 100 loyalty schemes, 14% now print targeted transpromo adverts in the...

Virgin Atlantic's telescopic mailing