Abcs
Importance of magazine ABCs stressed; print growth limited
The IPA, ISBA and the PPA have penned a letter reminding the advertising industry about the importance of certified data in supporting trusted ad trading; with the latest report showing mixed results...
Scant success for print in latest ABCs
The latest Audit Bureau of Circulations (ABC) consumer media report makes grim reading for print, with just a handful of titles showing print circulation increases against a backdrop of significant...