To hit the ROI bullseye you need proper targeting
According to the latest annual Advertising Association/WARC Expenditure Report published in April 2019, UK advertising spending on direct mail in 2018 topped £1.5bn.
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According to the latest annual Advertising Association/WARC Expenditure Report published in April 2019, UK advertising spending on direct mail in 2018 topped £1.5bn.
He runs what is arguably the UK’s biggest single-site print operation – a giant 55-acre campus that is home to the 75,000m² Prinovis UK factory.
StackaWraps is set to launch its new 'one-sheet 3D' concept as a cost-effective alternative to complex three-dimensional POS applications.
The first quarter of 2019 experienced a slowdown in growth following the previous quarter’s seasonal boost, but the drop-off was not as extensive as had been expected, according to the BPIF’s latest...
IDL ColourLink has installed the UK's first EFI Vutek h5 superwide-format hybrid printer as it looks to ramp up growth.
Landa chief executive Yishai Amir said the firm will install its first W10 flexible packaging press early next year, and has revealed ambitions to achieve a rapid ramp-up in installations over the...
A raft of printers have benefited from an unexpected increase in work ahead of today’s European elections, which only gained the official go-ahead just over a fortnight ago.
Xerox has launched a new lightweight kit for its Nuvera series of digital production printers to extend its stock weight range down to “ultra-lightweight”.
Colourfast Financial has taken on the UK’s first AccurioJet KM-1 from Konica Minolta to drive its new online platform as it increases its focus on commercial work.
Inks & Printing Technologies (IPT) has been appointed as an authorised Pantone distributor.