Door drops offer two main routes to market; via Royal Mail or posted by GPS tracked, delivery teams.
According to CWT, which specialises in tailoring the most appropriate delivery channels, to meet every need and budget, by utilising these two methods in tandem to best reflect their respective benefits and limitations, it can help users create a combination that offers their business valuable savings.
“There’s an opportunity to save costs by using the unique strengths of both delivery methods, in appropriate combination; in return reducing the client’s overall cost-per-thousand,” said CWT managing director James Wareing.
“By using our network of GPS tracked Teams in conjunction with Royal Mail Door to Door, considerable price savings can be achieved, which is becoming increasingly attractive to our current client base. Where else can you spend less, to get more?”
What can CWT do for you and your business?
- Offer a reduced spend for the same number of leaflets
- Work to a shorter lead time
- Develop your most cost-effective route(s) to market
CWT has studied numerous scenarios where combining delivery methods reaps rewards for the client.
In one such instance, a distribution of 580,000 with a 16pp (8+8pp) was routinely made using Royal Mail. Switching to Team Shared & Royal Mail combined, culminated in a 16% saving on the client’s overall door- drop spend. Surprisingly, this was achieved by delivering the same number of copies to the same areas.
In another case, a distribution of 380,000 A5 mailers was made solely using Royal Mail. Switching to Team Shared and Royal Mail resulted in a considerable 18% saving for the client, equating to a £4,100 reduction on their previous door- drop spend. Again, reaching the same number of copies across the same areas.
CWT: Unlocking the power of choice
As a door- drop planner and buyer, CWT can advise on the best delivery options and most cost-effective routes for any business. CWT is expert in tailoring which distribution method, or combination of methods, will be most appropriate and effective for its clients requirements.
“At times individual brand owners or agencies tend to overlook the benefits of using Teams, which often leads to this method being under-utilised,” said Wareing.
He believes that in the past clients often had doubts about using Teams as a route to market, but over the last few years things have changed tremendously.
“It is certainly true that the network has vastly improved, with more professional entities emerging across the UK. They now have the added benefits of tracking systems in place, which regularly monitor efficiency levels,” Wareing explained.
“It’s not perfect across all pockets of the UK, however we shouldn’t overlook the cost saving benefits when used to its strengths.”
CWT: Reliability at the forefront
One of the key questions in door- drop distribution, is reliability. Clients often wonder how efficiently leaflets will be delivered, whether on time and on target. CWT understands this need, and can provide:
- Live GPS tracking for all leaflet deliveries
- Various types of leaflet distribution – such as Solus, Shared, Royal Mail or selective.
- Printing and mail fulfilment
- Demographic profiling
- Numerous case studies of successful campaigns
CWT is also proud to report that by using this common-sense approach of utilising the strengths of Teams, but not overlooking and expertly navigating its potential flaws resulted in 2021 being one of its most successful years in terms of turnover, which grew by 31%, and, even more importantly, the success of client campaigns.
“Clients seem to take note of this [common sense] strategy and become more open to change,” said Wareing.
“However, honesty in what can be achieved in terms of coverage, remains vital when gaining clients trust.”
About CWT
With more than 50-years door-drop experience and a network that covers more than 21 million UK households CWT is the perfect partner for you and your clients.
To discover how CWT can support you and your clients businesses, visit cwtdistribution.com or download the media kit here.
