The manufacturer said that in recent years, both the volume and value of digital printing shipments in the label printing market have shown consistent annual increases.

“There has also been special interest in labels and stickers that stimulate consumers’ desire to purchase, including those promoting local production for local consumption and limited time campaigns, as well as original designs,” Screen added.

“These trends have in turn led to a growing number of situations in which high-quality items known as ‘prime labels’ are required.

“However, if a bottle or package’s contents, for example, are darkly coloured, the colour may show through a label, affecting the attractiveness of its design. This has become a point of concern for printing companies seeking higher quality.”

It is for this reason, the company said, that it has launched a high opacity white mode as an option for the Truepress Jet L350UV SAI S.

When used with clear film or similar labels, this new mode provides more opaque white, preventing the colour of bottles or package contents from showing through.

This helps to maintain rich colour saturation, “ensuring high-quality labels with eye-catching visual appeal”, according to Screen.

“Particularly in Europe and North America, the liquor, cosmetics and toiletry industries are increasingly employing UV inkjet-based digital printing as a substitute for silk screen printing,” it added.

“Digital printing provides these industries with a number of advantages, including shorter turnaround times, lower costs and reduced environmental impact, and demand is expected to grow consistently going forward.”