The new 190gsm polyester material is a reformulation of the German manufacturer’s Speedy Pro substrate, with a new coating applied to one side to support printing using UV, eco-solvent and latex inks. It is available to global markets as of 14 May.

Thanks to the reformulation, the uncoated outside layer is able to be printed both directly using dye-sublimation processes and via paper transfer.

“No other textile on the market can do this,” said Krea international sales and marketing manager Elizabeth Brenchley. “We wanted to come back into the market with a game-changer.

“This is a single textile for everything, allowing PSPs and big printing houses to stock one instead of three substrates. It is an easier process with fewer steps and, while it is very competitively priced, the end result still looks very good, a serious contender on the global market.”

Speedy Hybrid is 100% recyclable, according to Brenchley, and aimed at the higher end of the market. Brenchley said purchase orders at Fespa have already come from US and Canadian customers, with requests from Australia and throughout Europe.

It is available in widths of 1.6m, 2.6m and 3.2m.

Krea is exhibiting on stand A5-J10 at Messe Munich until Friday (17 May).