The new films, available from last month, come in 200m long sample roll widths of 440mm or 630mm for shorter runs, one-off orders and product testing in order to offset the “prohibitive” cost of larger rolls.

The textile film is available in red, yellow or blue, while the frosted film is sold in clear, red or black. KDX said the products benefit from not having a shim line, which usually recur at intervals on these sorts of materials, to allow for unrestricted product sizes and smoother production.

UK sales manager Jonathan Collett said: “While I would certainly describe prices as competitive, I cannot really say what they are competing against as the films offer something completely different and I see no opposition in the market.

“Our aim is at the luxury gift market; for example, gift boxes, wine or whiskey bottles, and that type of thing. A lot of people concentrate on gloss and matt films, but I think they will find this range a very interesting variation.

“Interest is already high for 2019 and we at KDX will continue to create and innovate consistently.”

The textile thermal film is designed for a fabric-like finish with “luxurious feeling” that can be adopted for books, brochures and packaging. The frosted film is designed for a matt sand-like texture and uniformity of colour to imbue a “tactile, elegant effect” while preserving the image colour beneath.

According to Collett, the films are compatible with offset UV press over printing and spot-UV and foiling finishing.