General Formulations is a US manufacturer of polymeric and cast vinyls, offering products such as high tack removable adhesives.
Its range includes 285 RoughMark vinyl for rough surfaces like bricks; 229HTR WallMark Canvas for wall applications; 255 Optimark for window applications with one-year removability; and 830 AutoMark Drift Cast Wrap Vinyl – which was launched at WrapFest last year.
The exclusive partnership with Innotech Digital was effective as of 1 September.
Innotech managing director Derek Shedden said: “Until now, Innotech has been the UK’s largest distributor for General Formulations.
“We are delighted to have been appointed as the exclusive distributor, which reinforces our commitment to these fantastic products and our success in supplying customers across the UK.”
He added: “We hold 1,000-2,000 rolls in stock and have access to GF stockholding in Europe which means customers can be confident of rapid delivery, usually within 8-24 hours, anywhere in the UK.”
Murat Zekeriya Kurdu, managing director of General Formulations EMEA, added: “We have been impressed with the consistent enthusiasm, investment, service and support that Innotech has put into distributing our products.
“By holding large amounts of stock across the product range, they ensure a reliable supply chain for customers, which is exactly what they want.
“With several exciting new products being announced later in the year, we are delighted to make this exclusive UK appointment and look forward to a long and successful relationship with Innotech.”
