Displaying a number of new machines, including the new uprated SureColor SC-P20500 art printer, which will show for the first time at Drupa, Epson will focus on meeting demand for localised, on-demand production.

Ogawa said he would discuss “the potential for digital inc commercial and industrial printing, how this is more sustainable, less wasteful and meets a growing demand for personalised, more valued products.

“The pursuit of ever greater efficiency, compactness, and precision that Epson has embraced for many years goes well beyond just technology. 

“‘Efficient, compact, and precise’ (sho sho sei) encompasses an enduring philosophy of eliminating waste, reducing dimensions, and increasing precision. I believe that this approach will enable us to create even greater social value.”

Ogawa’s address will take place at The Cube at 12.30pm on 28 May.

On-stand, the manufacturer – which started out as a watchmaker – will display its latest industrial printhead, the D3000, designed for aqueous and UV inks, and Epson’s first 1,200dpi native printhead; its new direct-to-fabric printer, the Monna Lisa 13000, which will be available to buy from summer 2024; its new 300kg jumbo-roll arm for the SureColor F10000 dye-sub printer; and new additions to its SureColor F1000 and V1000 models.

The uprated SC-P20500 1.6m aqueous printer, debuting at Drupa 2024, has gained a 12-colour inkset to help it target fine art, poster and indoor signage applications, printing at 19.2sqm/hr.

Duncan Ferguson, VP of Epson Europe’s commercial and industrial printing division, said: “People are looking for beautifully designed, personalised items that brighten their lives and Epson aims to demonstrate how it has geared its manufacturing to meet this need. 

“On stand [D20, Hall 5] we’ll be showing how our newest digital printing technologies can help businesses produce high quality, colourful and uniquely designed printed products at the point of demand.”