This includes Fem gold bleach, Odomos oil, Odonil air freshners; Pudin Hara, Hajmola and Vatika shampoo.
Players are targetting rural markets and bottom-of-the-pyramid consumers. At a seminar, it was announced that Glaxo has rolled out Asha, which is a milk food drink for rural Andhra Pradesh. There's
Maggi noodles for Rs 4 and Coco Cola selling a powder beverage for Rs 2.50 per satchet for villages in Orissa.
The recent McKinsey & Company report about the Indian pharmaceuticals market, talks of reaching $55 billion in 2020.
This means quadrupling of the pharma market from the $12.6 billion it made in 2009.
This is good news. Since the Indian print industry boasted of $17.1 billion in 2009. With the existing growth rates in the FMCG and pharma segments, this could quadruple the turnover for the print industry.
That means: the present $20.1 billion in 2010 would become $80 billion by 2020.
Is it possible? There are drivers of growth. For example: Growing urbanisation and therefore newer cities with better infrastructure.
Also, an increase in income, has meant additional 73 million in the middle and upper class segment. A simple statistic: 650 million people will have health insurance by 2020. Imagine the amount of print that could generate?
I leave it to readers to suggest what the government should do about its print policy; and how we can ensure simpler rules instead of overlapping – and at times – confusing notes.
Ramu Ramanathan is editor of PrintWeek India.
LETTER TO THE EDITOR
Thank you Parksons
We receive many letters to the editor. Last week, we received an unusual letter. We were pleasantly surprised to receive a "Thank You" from Parksons Graphics. What took our breath away was they had re-created the PrintWeek India Awards "prism" on board. A truly great job. A letter said: "These awards are a confirmation of your confidence in us. A big thanks for all your support and encouragement." The PrintWeek India team is thrilled and honoured with this gesture. Readers will recall that Parksons Graphics was awarded the Post-Press Company of the Year and Social Stationery Printer of the Year at the Printweek India Awards 2010 held in Mumbai.
Alternative to Shinohara 66
This has reference to the Product of the Month in the PrintWeek India issue dated 8 October 2010 which featured the Shinohara 66 sheetfed offset press. Manroland has two presses in the said format: Roland 200 and Roland 500. These are:
Roland 200
Minimum sheet size: 210x297 mm
Maximum sheet size: 520x740 mm
Paper thickness: 0.04 to 0.8 mm
Maximum speed: 13,000 sheets/h
Roland 500
Minimum sheet size: 260 x 400 mm;
210 x 280 mm (optional)
Maximum sheet size: 530 x 740 mm;
590 x 740 mm (optional)
Paper thickness: 0.06 to 0.6 mm;
0.04 to 1.0 mm (optional)
Maximum speed: 16,000 sheets/h;
18,000 sheets/h (optional)
Contact
Manroland India, +91 22 40263421
awtar.singh@manroland.in
Natasha Tandon, Manroland
MANTRA'S FROM PRINTER'S DEVIL
Print taglines listed below are taglines of key print companies. Printer’s Devil asks - how many of these you know.
- Adobe – Simplicity at Work.
- Apple – Think Different.
- BILT – Ideas In Paper.
- Bobst – Solutions For Packaging Industries.
- Business Today – For Managing Tomorrow.
- Canon – Delighting You Always.
- Epson – Exceed Your Vision.
- Dupont – The Miracles Of Science.
- HP – Everything Is Possible.
- Hindustan Times – The Name India Trusts.
- IBM – Solutions For A Small Planet.
- ITC – Enduring Value.
- Kodak – It's Time For You and Kodak.
- Manroland – We Are Print.
- Manugraph – Technology In Print.
- Navneet Publications – Knowledge Is Wealth.
- The Indian Express – Journalism of Courage.
- The Economic Times – The Power of Knowledge.
- TechNova – Solutions We Can Trust.
- Welbound Worldwide – Binding The Knowledge World.
- Xerox – The Document Company.
If you’ve a print story to share, an incident that made you smile or an occurence on the shopfloor, email to somya@haymarket.co.in
