Of course, there are times when erring on the side of caution makes eminent sense, the past few turbulent years in print being a case in point. However, if you sit on your hands for too long, there’s a very real danger that you will miss opportunities that could be staring you in the face.

How those opportunities manifest themselves is probably very specific to your business, but it could be a strategic investment, targeting a new market or perhaps even just taking on a new member of staff. Anything really.

Of course, any risk needs to be fully evaluated – recklessness rarely pays off – but in the present climate its all too easy to focus on the risk of failure without considering the equally valid risks associated with inaction.

Earlier this month the Chancellor said that the economy was turning a corner, and he might be right, but even he admits it’s very early days. Anecdotally at least though, it seems that many in the print industry are starting to look forward with renewed confidence.

So while it’s possibly a bit premature to make any big bets, the time might be right to start keeping an eye on the odds and perhaps at least consider making a modest flutter. Because if the tide is starting to turn, doing nothing probably poses the bigger risk in the long term.