The group was extremely pleased with its progress in the first six months of its year and the market was similarly impressed - its share price rose by more than 7% to 119.5p, just 12.5p short of the 52-week high of 132p recorded in April.

The magazine, commercial and direct mail printer reported a near tripling of its profit before tax, amortisation of goodwill and exceptional items to 3m, although sales dropped slightly to 62.4m.

Wyndehams 66m of capital investment over the past five years had made it a technology and cost leader, according to chief executive Bryan Bedson.

Although the printing industry still faced challenging conditions, Bedson said the groups focus on just the UK had helped its performance, as it had been a more resilient market than the US or some parts of Europe.

It also shifted some of its focus from the publishing sector to commercial work to mitigate the impact of reduced advertising on printing for the publishing sector. Magazine printing represented 56% of turnover, compared to the historic average of more than 70%.

Wyndeham only spent 1.3m in the six months to 30 September due to the completion of its major investment programme last year.

Bedson said the groups rebranding, revealed last week, would give it a far more cohesive appearance in the trade. A more integrated approach meant its commercial division would be particularly well placed to win more work.

Wyndeham also reduced its gearing from 112% to 91%, and anticipates that that figure will improve in the second half as it generates more cash.

Wyndeham Heron, the group's flagship web offset plant, triumphed in both the Consumer Magazine Printer and Business Magazine Printer of the Year categories in this year's PrintWeek Awards.