Sunderland and London-based WTTB, part of the Precision Proco Group, said it has been extending its merchandise range over the past year and is now offering personalised clothing as part of that service.

A range of t-shirts – including budget, everyday, and organic – are now on offer, as are bespoke hoodies, tote bags, and aprons, which can all be printed with a unique image or logo.

Louise Stephenson, managing director of WTTB, said the range was introduced in response to customer demand.

“We are constantly asked about t-shirts and other clothing items so it’s something that has been on our radar for quite a while.

“We have had a very good response so far to the new products and will be adding to our offering on a regular basis.”

The business has invested in a raft of new machinery to produce the apparel, including a DTFMagic 60PRO DTF printer, an H650 shaking powder machine, and an HTP123 Pro heat press. The kit will be integrated across the whole of the Precision Proco Group, as well as for WTTB.

Speaking to Printweek, Stephenson added: “The fact that we can produce these items at an affordable price point is one of the drivers for us. There’s also been a huge surge in demand for personalised products and being able to offer these items to people who may be starting a company or developing a brand at a cost-effective price made it a logical step for us as a business.

“These are just the first items and we’ll be looking to develop the offering with additional products.”

She said that while apparel wasn’t an area the business had previously actively pursued, if a client did have a specific request, it had outsourced the work in the past for them as part of its service. Now, though, she said it can offer “one-off items at a competitive price with a quick turnaround”.

Separately, WTTB has also built on its seasonal ranges and is now offering items such as personalised baubles and snow globes, adding to items including bespoke advent calendars and wrapping paper that it had already offered.