The campaign features the now-iconic Fespa Digital Man, this time facing a choice of interesting routes to pursue on his digital journey.

The event, which takes place from 21 to 24 February, 2012 at the Fira de Barcelona Gran Via exhibition centre, is expected to attract a greater number of visitors from Spain, Portugal, France, Italy and North Africa compared to this year’s Hamburg year.

According to Fespa, 400 exhibitors are expected to participate in a single giant hall. "A trip to Fespa Digital 2012 is guaranteed to give wide-format print service providers all the information, insight and inspiration they need to plan the next stage of their own journey and speed their progress," said Neil Felton, managing director at Fespa.

The marketing campaign will target print service providers in more than 80 countries in the coming months. It has also planned a series of promotional events to publicise the event.

Lynda Sutton, Fespa’s marketing manager added that the show is "by far the best platform," which captured the dramatic digital revolution transforming our community.