Boulton, who has been with Whistl for six years in various sales and development roles, has started in the newly created role as of this month.

The company said he has been part of the team driving its international growth and capabilities. Most recently, he developed and launched Whistl’s import customs clearance service, which is said to seamlessly manage the import of items to final delivery to the end recipient.

Prior to joining Whistl, Boulton had worked at The Delivery Group’s Secured Mail business for three years and DHL Global Mail for seven years.

Whistl chief executive Nick Wells said: “Michael and the international team are doing a great job of building and growing our international services and capability such as with the customs clearance collaboration with UKP.

“With the UK’s trading status with Europe and the rest of the world changing due to new trading rules and regulations, there is no better team to guide customers through an increasingly complex journey, to make import and export of mail and parcels as smooth and efficient as possible.”

Whistl said it is also experiencing “significant international growth” from its ongoing investment in full-service e-commerce fulfilment. At the end of 2020 the business acquired Clientbase Fulfilment and Contact Centre, its third transaction in this sector.

Last month Whistl launched Posthub, a new delivery brand to help support brands and businesses to plan and execute effective mail campaigns.