The US-headquartered manufacturer is using its stand primarily to show its Vapor Solar apparel line and also demonstrate its trademarked sublimation-certified shirt colours.

Owner Christopher Bernat said he believed his business to be the only company that makes shirt colours specifically for sublimation.

“Other companies out there are doing 65% polyester and 35% cotton and marketing sublimation, but the challenge there is that the print quality can be suspect, so about two years ago we introduced the concept of a sublimation-certified colour and any colour we make that is sublimation-certified will work with 70% of the colour gamut perfectly.”

Vapor opened its Europe offices in Goor, Holland, in January, and produced t-shirts for the Fespa registration team.

It is also showing its expanded sublimation-printed accessory range, which includes socks, sport sleeves and hats.