The 10-staff London-based company, which specialises in wire calendars, has invested in a new 24-station B4 collator from Col-Tec and a JBI BB50 semi-automatic wire-o binding machine from Simply Print Finishing.
Unique's managing director Tony O'Brien said: "The reason for the investment was to become more efficient in collating and punch/binding wire-o products and improve profitability within our existing price structure.
"Putting up prices to customers was not an option."
Unique will use the new machines predominantly on its calendar work, but the company also handles book printing.
Unique may now be looking to add more equipment, including a Col-Tec Exit Delivery Conveyor with four stacking positions.
The company's latest investment marks a continuation of its long-term relationship with Col-Tec's managing director Paul Bailey, who sold it a 14-station A2 collator almost 20 years ago.
Unique spends 100,000 on kit to avoid need to increase prices
Finishing company Unique Print Finishers has splashed out almost 100,000 on new equipment in order to improve efficiency and avoid price increases.