All of UK Greetings’ cards – around 200 million per year – will be offset in what is said to be one of the largest commitments to date under the programme.

UK Greetings head of sustainability Chris Shaw said: “UKG is committed to reducing our impacts in every aspect of our business. Since 2019, we have removed over 250 tonnes of single use plastic from our cards and reduced our carbon footprint by 400 tonnes simply by improving our energy efficiency.

“With paper being our primary raw material, we work closely with our suppliers to help ensure that every single card and paper product can be physically traced back to sustainably managed forests.

“Choosing Carbon Balanced Paper was therefore a natural next step in our sustainability journey. We are thrilled to support World Land Trust in their efforts to protect the world’s most biologically significant and threatened habitats.”

By choosing Carbon Balanced Paper, UK Greetings will fund the protection of 635 acres of threatened habitat in the Khe Nuoc Trong region of Vietnam.

World Land Trust’s largest Carbon Balanced project, Khe Nuoc Trong is spread over 52,000 acres in North-Central Vietnam and is described as “a precious remnant of biodiverse tropical forest in a land blighted by deforestation”.

Carbon Balanced Paper is delivered on behalf of World Land Trust by CarbonCO.

In March, CarbonCO revealed that another five print companies had signed up to have their annual carbon emissions balanced through the Carbon Balanced Printer programme.

Since its launch, over 3,000 brands and organisations have chosen Carbon Balanced Paper, helping to balance over 200,000 tonnes of CO2e.