It found some 60% of UK companies had no plans to run web-to-print systems, with only 20% saying that they did. This placed the UK among the bottom third of countries planning to adopt web-to-print.
In Europe as a whole, half of the companies surveyed said they did not plan to provide a web-to-print service.
The study of 13 European countries was commissioned by Canon Europe. It wanted an overview of the web-to-print market.
InfoTrends associate director Ralf Schlözer said: “Web-to-print is seen very narrowly at the moment. In fact, it
is more than just a job submission tool.”
Canon Europe solutions manager for professional print Mark Lawn added: “When we investigated the market, we found there was a common misunderstanding of what web-to-print is. This research now gives us a platform.”
WEB-TO-PRINT STUDY
• 25% of respondents did not know what web-to-print meant
• 8% of systems were bought from vendors
• 79.6% believed web-to-print could extend geographical reach
• Market expected to grow 264% by 2010 and be worth £7.3bn (EUR10.5bn)
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