DSR's Belgian arm, which landed the UNICEF deal last Friday (15 February), will produce materials that include magazines, annual reports, stationery and business cards.

It claimed it would cut the children's charity's print spend by between 20-25%.

DSR Belgian operations manager Frans Bondroit told printweek.com that the firm would produce a wide range of material for the charity with "whoever offers the best price".

He added: "We're going to save UNICEF money and we'll carry out printing in Belgium, but work could also definitely end up in the UK and maybe France".

"It depends on the run and who is the best suited for the job," Bondroit said.

DSR managing director Mike Naylor said the firm "worked hard to offer UNICEF the most favourable deal and they will make a big saving on their previous costs".

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