The initiative, which aims to promote the responsible production of print and paper, has also received support from Decapo Publishing, RTfacts, LOOOP, Futurama, Mekvale, Myllykoski Sales, Encore Envelopes and Mohawk Fine Papers.

Matthew Wise, managing director of Banbury Litho, said: "We support Two Sides because it's important to all of us in our industry that we raise awareness of how responsible we are environmentally and what our industry has done over recent years to improve our environmental credentials."

Two Sides was launched in September 2009 and involves almost 100 companies and associations.

A drive to attract more printers to the Two Sides campaign will kick off in January.

Martyn Eustace, Two Sides director, said: "We want to ensure that print and paper remains an essential part of marketers' media buying.

"With wide involvement and concentrating our messages, I really believe we can be successful in getting media buyers, and the public, aware that print and paper is a really sustainable and effective way to communicate."