Jobson, who has 12 years' experience working with Wwav Rapp Collins as studio manager, has been tasked with cultivating stronger ties with the agency sector.

Steve Emerson, chief executive of workflow, DAM and marketing platform technology specialist TPI, said: "We needed someone with agency experience who could empathise with our clients and talk their language.

"Daren clearly has that and also has the drive and passion to want to succeed, we're enjoying working with him and are keen to see how things develop."

In his new role, Jobson will initially visit existing TPI clients to learn more about them, how they use TPI's Xinet and Dalim solutions and consult with them to understand what developments would be most beneficial to their business.

Jobson said: "It's very early days for me here but already I'm enjoying getting out and meeting people, talking honestly about their business and appraising potential areas that could be improved using our solutions."

Emerson added: "Daren's a people person, he's a pleasure to be around; even the most cursory glance at his LinkedIn profile clearly demonstrates how well thought of, respected and genuinely liked he is - qualities that TPI is keen to share with our clients."