The Brighouse-based business said Greener Mail will offer large scale, national carbon-balanced direct mail and leaflet distribution, as well as carbon-balanced packaging for ethical e-commerce pick and pack businesses, using paper which has been responsibly sourced and has had all emissions associated with its production offset by the World Land Trust (WLT).
The offering has been created for businesses who want to make an immediate positive impact on the environment and contrasts with other initiatives such as tree planting, which the company said takes at least 20 years to offset emissions.
Greener Mail has secured Carbon Balanced Printer status with the WLT, which means it can tangibly calculate and certify the CO2 customers will offset on their print jobs, alongside how many square metres of endangered carbon-rich habitats they can protect and restore.
Flow head of sales and marketing Andrew Robinson said: “Environmental, social, and governance (ESG) is becoming increasingly important for businesses and natural resource conservation and carbon offsetting is just one part of this.
“Greener Mail will empower environmentally conscious brands to make an instant positive impact rather than investing in green measures, such as tree planting, which will offer too little, too late for our planet.
“While planting trees is undoubtedly beneficial for the environment it takes about 20 years before a new tree will mature enough to begin sequestering carbon. However, halting deforestation and protecting the forests at source, has an instant positive impact.”
He added: “With the launch of Greener Mail, we are setting a new standard in the print marketing industry. We hope to not only establish ourselves as a leader in providing eco-conscious solutions for businesses, but also demonstrate that becoming greener is easier than they think. Our goal is to empower our customers to make an instant positive impact on our environment.”
The Flow Group has also achieved the environmental standard ISO 14001 and invested in its buildings and machinery to reduce carbon emissions and energy consumption. Additionally, it is a member of SME Climate Hub and supports paper industry campaigning organisations, Love Paper and Two Sides.
In 2021, The Flow Group acquired SAAS (software as a service) platform print management company The Personal Print Portal (TPPP).
