He was previously the business director for the company's packaging division in the UK, Ireland and Scandinavia.
Palmer joined Sun Chemical in 1997. His new role will review the current structure of the sales and technical support teams.
Charles Murray, Sun Chemical Corporate vice president and group managing director, said: "Tony has a wealth of industry experience in both technical and commercial functions and will add considerable value to our offering in these sectors."
Sun Chemical appoints new sales director
Ink giant Sun Chemical has appointment Tony Palmer as sales director for the packaging, commercial sheetfed and screen divisions in UK and Ireland.