The client, Birds Eye Walls, wanted the A6 cards in four colours with coated silver latex scratch panels for the splash, which will give away prizes worth 3m.

SR Communications backed up the Magnum Music Giveaway cards with hanging banners, stickers and posters for 9,000 Birds Eye Walls outlets in the UK.

The winning prize is a holiday for two worth 10,000 and 150 runners-up receive Bang & Olufsen sound systems or money off Top 40 CDs.

SR, with 350 staff and 16m turnover, worked on concept and design management. Its client list also includes British Gas, American Express, NSPCC and Harrods.