The business, which describes itself as “the smarter sourcing platform for packaging”, said the new generative AI tool, Spring, will create packaging design ideas in minutes using word based prompts and a few simple questions about brand colours and design style.

Spring, which was built in-house by Sourceful’s team of computer scientists, will enable users to source “beautiful, sustainable packaging for their brand”, according to Sourceful.

“The tool is the latest addition to Sourceful’s easy-to-use platform that combines the power of AI, innovative data tools and direct connectivity with manufacturers,” the business stated.

“This enables Sourceful customers to design, make, source and deliver bespoke packaging quickly, easily and sustainably.”

Headquartered in Manchester with offices in London, Amsterdam, and Shenzhen, Sourceful said its mission is to make it easier to create sustainable packaging, through easy and quick online design, measuring carbon footprint in real time and offsetting emissions “with one click”.

Wing Chan, co-founder of Sourceful, said: “If you’re a small business or starting out in e-comms and you don’t know much about packaging, it can be difficult to know where to begin.

“With Spring, potential customers can start ideating and experimenting straight away on the Sourceful website without the need to engage designers or agencies.

“Spring is just one example of how Sourceful is using the latest technologies to solve supply chain challenges and make things more efficient and more sustainable for businesses.”