They will learn and come up with better products and support, we need to raise the bar, said executive vice president Itai Halevy. If you are swimming in a tank of sharks, swim faster and add water, we are doing both.

At Drupa it has decided to show two products, picking those that it believes best complement the businesses of visitors.

For the outdoor advertising market it will show its Turbojet. It claims the machines productivity and use of low-cost media make it competitive with screen print on runs of 300-500 sheets.

For packaging and point-of-sale printers it will show the Corjet, the machine developed by Aprion, which was absorbed into Scitex Vision last year. The machine has been redesigned with new feed and delivery and there are 10 in the field.

Story by Barney Cox