Under the new structure, all of Ricoh's print business, aside from IBM joint venture Infoprint Solutions, will be integrated and headed up by Stephen Palmer in the new role of Ricoh UK production print director.
Palmer said: "Historically, commercial print represented 10% of our production print sales and is the biggest area for growth.
"Over the next three to four years, we plan to grow that to 50%. There's no reason why we can't grow very rapidly, we have the service and the infrastructure."
He added that 25%-30% of orders for the C900, Ricoh's first cut-sheet colour press, had come from the commercial print market.
In his new role, Palmer, who was previously Info-Tec UK managing director, will manage a 40-strong sales team combining staff from Ricoh, Info-Tec and Ikon.
According to Infosource figures, Ricoh was second to Xerox in colour digital press installations in 2009.
Ricoh merges its print businesses
Ricoh has consolidated its UK production print sales organisation in a bid to grow its presence in the commercial print market.
