Pritchard took up his post at the London-based pre-media firm, owned by Walstead Investments, at the beginning of August.

"I joined Rhapsody based on the client list they have built up and the legacy they have in terms of their product quality. They have fantastic technology and systems, and I can see those bringing added benefit to sectors they are not currently working with. I’m excited to be a part of that," he said.

Pritchard will focus on developing leads, particularly in the BPO market and in the finance and recruitment sectors, which the company does not currently serve.

Pritchard was formerly European business consultant at Express KCS, where he focused on outsourcing creative production projects to India. Prior to this he spent 12 years as a recruitment specialist.

Rhapsody managing director Les Pipe said: "It is a good time for David to be coming to the business. He had a good track record at Express KCS, and we hope to support him and make a success of him at this stage of his career."

The latest appointment follows the creation of a new head of digital role at the company, last month, as part of its ongoing expansion.