Under the banner 'Reflections', the displays for Reiss' autumn season included 153 lightboxes produced on vision screen smooth backlit film by a Durst Rho 500R, 98 custom coloured mirrored window vinyls as well as 218 Lambda photographic prints which were also used in the Russian and US stores.

For the key London stores, Service Graphics created double-sided free-standing screens up to 6m in height, and additional window display elements were produced on the Durst using a photographic canvas stretched over a timber frame with a mirrored acrylic edging and chrome hinges and, for some, integrated video displays.

The London displays were designed, produced and installed within a three to four week period and included installations in stores with 7m high ceilings.

Reiss head of visuals Jon Black said: "Following the completion of previous individual projects for us, we selected Service Graphics to produce all the large format print and display for the 'Reflection' campaign.

"This is the first time that a single company has produced work for a project of this scale and we were delighted with the consistency of quality and the cost savings we were able to make across the print and installations."

Service Graphics is already working on units for Reiss' January sales campaign.

The company's marketing manager Alex Wilson said: "Reiss is one of the most successful and recognisable fashion brands on the high street and we were delighted to be chosen to take on a project of the scale of 'Reflections'."