Laybourne said the target would be achieved "there or thereabouts" this year, reflecting astonishing growth since the company was founded four years ago.
"We have only really been fully operational since December 2006 and our investment is now realising its potential," he added.
The details of the contracts have not been disclosed, however Laybourne said they were a big step forward for the company.
Real Digital was founded in 2004 and has invested almost £20m in a state-of-the-art site and bespoke machinery.
The company specialises in cross-media marketing and data-driven direct mail.
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"I'm sure this will go down well with print supply chain vendors. What terms is it that ADM are after - 180 days is it?"
"Hello Set Off,
Unencumbered assets that weren't on the Reflections books, I believe.
Best regards,
Jo"
"Just wondering who Rapidity are buying the equipment from as there would not appear to be an administrator for the Reflection companies as yet?"
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