Neil Long, managing director, Longridge Print
I don’t think the World Cup or other major events would make a big difference. And though we’ve got more work - doing World Cup promotions for food companies – the clients would have run the promotions anyway, but have chosen to base them around the tournament. The World Cup could conceivably have a downside in that paper could run short if there’s a surge of print jobs. My father always said presidential elections caused big paper shortages. However, times change and news is emailed or on websites, so that wouldn’t happen now. However, anything that creates printed matter has to be good for the industry.