Heather Kendle, sales and marketing director, Inca Digital "Inca Digital customers within the print industry mostly have strong, direct relationships with agencies and buyers and, on the whole, do a fantastic job of promoting the power of digital not only for print campaigns, but also to a wide variety of companies outside the print sector looking for digital decoration in a whole range of applications. As well as supporting its customers’ marketing and education efforts, Inca also promotes the flexibility of inkjet to industrial markets. It’s a matter of finding the best route to educate the market.’’
Kevin O’Donnell, graphic communications marketing manager, Xerox "We spend a lot of our time with end-users, either in partnership with our graphic communications customers or directly with print buyers, designers and brand owners. Our role can never be just supplying technology, but must include working with our customers and the wider market to evangelise the business benefits that can be achieved. To do this we have created a series of activities and events to stimulate thought and innovation in both buyers and end-users. We also provide training and tools for the design community."
Pat Holloway, marketing manager, Kodak UK "At Kodak we have a range of initiatives to help promote digital print to end-users. When we sell a machine, whether old or new, we believe that this is the start of a partnership. It is not simply a case of making the sale then walking away. We will often partner with companies to arrange open house events that allow the business to invite customers, prospective customers, and marketers to see what they can now offer following the investment. We send marketing colleagues to these events to give talks on the power of print."
Heather Kendle, sales and marketing director, Inca Digital "Inca Digital customers within the print industry mostly have strong, direct relationships with agencies and buyers and, on the whole, do a fantastic job of promoting the power of digital not only for print campaigns, but also to a wide variety of companies outside the print sector looking for digital decoration in a whole range of applications. As well as supporting its customers’ marketing and education efforts, Inca also promotes the flexibility of inkjet to industrial markets. It’s a matter of finding the best route to educate the market.’’
Kevin O’Donnell, graphic communications marketing manager, Xerox "We spend a lot of our time with end-users, either in partnership with our graphic communications customers or directly with print buyers, designers and brand owners. Our role can never be just supplying technology, but must include working with our customers and the wider market to evangelise the business benefits that can be achieved. To do this we have created a series of activities and events to stimulate thought and innovation in both buyers and end-users. We also provide training and tools for the design community."
Pat Holloway, marketing manager, Kodak UK "At Kodak we have a range of initiatives to help promote digital print to end-users. When we sell a machine, whether old or new, we believe that this is the start of a partnership. It is not simply a case of making the sale then walking away. We will often partner with companies to arrange open house events that allow the business to invite customers, prospective customers, and marketers to see what they can now offer following the investment. We send marketing colleagues to these events to give talks on the power of print."
