The 5m-wide, roll-to-roll device joins the setup at its Pureprint Imprint operation in Newcastle upon Tyne.

The business had already added to its finishing facilities with a Plastgrommet All in One automated banner finishing line that was ordered at Fespa and installed over the summer.

The firm said the “six-figure” Acuity investment had been made in response to growing demand from its clients in OOH, events and retail for outdoor display materials.

The versatile superwide device prints at up to 400sqm/hr and has a top resolution of 1,200x,1,200dpi.

Pureprint Imprint managing director Dave Bullivant said the business was listening to its customers.

“We recognise there’s an opportunity to do things better in this space, provide more choice to the market and deliver the service and support our customers deserve and we are proud that the Newcastle upon Tyne site was chosen for this major investment.”

He said the buy further reinforced the group’s strategy that “diversity drives success’’.

The Acuity joins two Inca Onset X3 devices with robotics and an EFI Vutek 3m-wide roll-to-roll printer at the 18,600sqm facility, which employs 125.

Further post-press investment is also on the cards in the shape of new welding and stitching equipment.

The firm has invested more than £1m in new kit over the past 12 months.

Morris joined the business earlier this year as divisional director for roll-to-roll products. Prior to that he had worked at Gardners for more than 25 years.

He commented: “It is great to have the opportunity to join such an ambitious and well regarded business as the Pureprint Group. It is built on a clear strategy for growth, an unrivalled record for the environment and a reputation for excellence in client service.”

The overall Pureprint Group posted record sales of £68.6m last year.