The German web-to-print specialist revealed two months ago that it had partnered with a UK supplier for fast-turnaround digital print work, in order to offer a speedier service on some products.
Saxoprint managing director Daniel Ackermann said the firm had researched the market, and described Pureprint as “the first and obvious choice to be our UK digital print partner”.
He also highlighted Pureprint’s quality standards and environmental credentials as key aspects of the co-operation.
The expanding Pureprint Group has significant digital print firepower, including two B2-format HP Indigo 10000s and three Indigo 7800 devices.
“One of the main criterion was that our partner had to be technologically able,” said Saxoprint senior key account manager Phil Foster. “Pureprint has a software team, and we have a software team and they worked together on the integration. It was important that the system works as smoothly as anyone ordering on the Saxoprint website.”
The 48-hour-turnaround range produced by Pureprint includes posters, business cards, compliment slips, letterheads, flyers, folded leaflets and greetings cards. It is likely that further product options will be added to the range in future.
“The whole idea of a 48-hour service is that it’s aimed at clients who need things in a hurry,” he added. “Month-on-month since we launched, the order value and number of orders has gone up. The outlook is positive.”
Pureprint chief operating officer Anthony Thirlby said the partnership was “a pivotal moment”, and said the firm aimed to become a 'best-in-class provider' in the realm of technology-driven, productised print production.
“We see huge scope in the development possibilities around the digital space,” he said.
Fast-expanding Pureprint employs 400 and has turnover of around £60m.
Saxoprint currently has UK sales of around €8.5m (£6.3m), and aims to triple that in the next three years. Its UK office employs 30 staff providing support for customers here and in other international territories.
The firm is part of the €524m-turnover Cewe group of companies.
