The results of the ABC Electronic certification, carried out in October 2008, showed 84,949 unique visitors looked at 677,410 pages over the month and made 197,735 visits to the site.
The accreditation means that printweek.com's traffic figures can be used by the online media industry to buy media space with the confidence of knowing they have been independently audited.
Jan Pitt, Director of Magazines of ABC said: "It is highly encouraging that printweek.com is delivering both comparability and transparency by committing to having its site traffic figures independently verified to industry agreed standards. ABC Electronic audited figures continue to provide the online media industry with an important tool to support media buyers and advertisers in their buying decisionsm and for the market as a whole to demonstrate accountability of spend online."
Wayne Morgan, Digital Publisher for printweek.com said: "We are delighted to be able to verify our traffic levels with an industry standard benchmark. Our ABC Electronic certification sets us apart in the market as the number one website serving the UK print industry."
According to printweek.com's latest figures from Hitbox, 100,973 readers made 261,441 visits to the site to read 1,013,668 pages in March.
Download ABCe certificate (PDF)
