Print launch for Lloyd's List

Venerable shipping title Lloyd’s List has returned to print with a new monthly title, The Intelligence.

Lloyd’s List has been in existence since 1734, when it began life as a list pinned to the wall of a London coffee shop. It is now owned by publishing, business intelligence and exhibitions group Informa.

The specialist shipping publisher ceased production of its Berliner format weekday newspaper in December 2013 in order to focus on providing content digitally to its global audience.

Now, as part of a fresh package of subscriber benefits, it has launched the in-depth monthly to complement the online offering.

Editor Richard Meade said the new title was part of a wider investment in the brand, which included a substantial increase in its international editorial team covering major maritime centres.

The Intelligence embodies our commitment to clear, unbiased journalism that delivers insight our readers can trust and intelligence that can be acted upon,” he said.

Informa director Brian Waller added: “Print suits the more in-depth, analytical read.”

The first issue of the American A4 format title is 56pp plus 4pp cover and perfect bound. Production was print managed by St Ives.

The Intelligence will be published ten times a year and is being sent to around 10,000 Lloyd’s List subscribers. Additional copies were circulated at this week’s London International Shipping Week and a launch event was held on Monday (7 September) in the crypt of St Paul’s Cathedral.

Patrick Martell, the former St Ives chief executive who left the PLC to head up Informa’s Business Intelligence division just over a year ago, said: “I know the team at Lloyd’s List have worked incredibly hard to get the magazine ready. There’s a great deal of interest in it, as the fantastic attendance at our launch event showed.”