Polestar wins BBC cable mag

Polestar Petty has been awarded the contract by BBC Worldwide to print a new weekly tailored edition of the <i>Radio Times</i> for NTL cable customers.

Polestar Petty already handles production of Radio Times. Mailing of the new title will be handled by the group's new direct mail business, Polestar Direct (PrintWeek, 29 November).

A spokesman for Radio Times said the only difference from the standard issue would be a letters and news page for NTL customers. The first four weekly issues will be offered to existing NTL magazine subscribers at the existing price of 1 per copy.

The special edition, which will have an initial print run of 200,000, is the first occasion that a tailored edition of Radio Times has been produced for a third party. It will replace the monthly NTL Guide.

The BBC and NTL will jointly market the new magazine, which will give the Radio Times a combined circulation of 4.1m.

Polestar key account director Bruce Wheeler said the contract win reflected the group's strength in the production of weekly titles.

Story by Andy Scott