PBMS will offer the service to customers across Europe, having chosen Dataforms e-Pro software after an assessment of print management companies.
PBMS managing director Ashley Bailey said that thanks to the partnership, his customers could benefit from new integrated online ordering, which has fitted well with its own systems.
It will allow site managers to focus more on clients day-to-day requirements, while Dataform takes care of print procurement and support tasks, he added.
The e-Pro software has a modular scaleable structure, meaning it can be rolled out to PBMS clients at different levels depending on their requirements.
Dataform Group chief executive Brad Holbrook said the deal had the potential to offer huge cost benefits to customers.
Dataform has grown significantly this year. Earlier this month the Newcastle company bought Thomas Potts subsidiary CCS, raising turnover by a third to 40m (PrintWeek, 6 November).
And in August it won a 25m five-year print management deal to supply brochures and letterheads for Scottish insurance group Aegon (PrintWeek, 4 September).
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Unencumbered assets that weren't on the Reflections books, I believe.
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