Through using the new service, which was launched by the Bicester-headquartered marketing and print procurement specialist last month, the carbon footprint generated by the distribution of York-based Pavers’ mail campaigns is twice offset through several accredited schemes.

Enviromail’s double certified postage carbon calculator is used to calculate the carbon generated from the distribution of mail campaigns. Enviromail then offsets this amount, twice, on behalf of its customers for free.

Pavers’ postage through Enviromail will be supporting initiatives globally, including native bamboo afforestation in Nicaragua, renewable energy projects in India, and providing communities in Rwanda with clean cookstoves.

Pavers’ first Enviromail mailing landed last week.

Earlier this year the business became the first major shoe retailer in the UK to both become Carbon Neutral International certified and to participate in the UN’s Climate Now initiative. The retailer also recently donated a total of £1m to community projects and charitable causes under the Pavers Foundation, which launched in 2018.

Pavers managing director Jason Paver said: “We are really aware that a lot of people in the business wanted to see us work harder to protect the environment. Being the first large shoe retailer in the country to achieve carbon neutrality was exciting not only for me personally but to so many of our colleagues in the business.

“I feel strongly that we must continue with our quest to continue to support the environment in as many ways we can as a business.”

Webmart sales and marketing director Tom Maskill added: “We are incredibly proud to be able to bring the first climate positive postage solution to market in Enviromail. Working with forward-thinking brands like Pavers to calculate, reduce and then offset their carbon footprint is rewarding, where we want to be as a business and, crucially, the right thing to do for our planet.”