Paragon Germany, which employs more than 1,200 staff across eight locations in Germany, Czech Republic, and Poland, was looking to replace legacy inkjet imprinting equipment on a direct mail production line at its Schwandorf site in Germany.

Fujifilm said last week that it had installed a pair of its one metre wide imprinting bars to print to the front and the reverse of the web.

Paragon operations director, direct mail, Bernd Wein said it chose Fujifilm for “a number of reasons”.

“We liked that they fully own all the technologies – the printheads as well as the integration technology. It gives us confidence to be dealing with one partner – a partner that we were confident could offer the service and support we need to ensure ongoing smooth operation and the swift resolution to any problems.

“It’s also proven technology. Fujifilm has a long heritage in inkjet, and its imprinting solutions are tried and tested. They’re a strong and respected manufacturer and a financially robust and stable company that we know we can depend on over the long-term.

“The fact that Fujifilm acquired Unigraphica in 2022 was also a factor in our investment decision. The combination of Fujifilm and Unigraphica inkjet systems integration expertise was a very attractive proposition.

“Finally, Fujifilm was also able to provide a bespoke system as large as one metre wide. No one else we spoke to was able to do that. And furthermore, compared with our legacy system, the Fujifilm imprinting system gives us more up-time, shorter setup times and results in far less waste.”

Stefan Steinle, sales and business development manager at Fujifilm Integrated Inkjet Solutions Europe, added: “We’re delighted that a company of Paragon’s reputation and standing has chosen to invest in Fujifilm inkjet imprinting technology. We look forward to boosting Paragon’s productivity and reducing its costs for many years to come.”

In the UK, a huge fire at Paragon’s inbound mail site in Leicester effectively destroyed much of the facility last week.