The packaging for Mattel’s range of Wicked dolls, a tie-in with the Universal Pictures film to be released later this month, features a web address of the same name when it should have linked to www.wickedmovie.com.
The duff packaging seems to be limited to an early release of dolls for the US market.
It has resulted in something of a social media storm, with many outraged posts.
Mattel accidentally released official #Wicked dolls that link to a porn site
— Culture Crave 🍿 (@CultureCrave) November 10, 2024
The URL was supposed to be 'Wickedmovie' but instead just says 'Wicked' and leads to a site requiring users to be 18 or older pic.twitter.com/Zf0Oq73G7j
Mattel apologised and said that it deeply regretted “this unfortunate error” and was taking immediate action to remedy the situation.
The error echoes a similar incident last year, when the packaging for Lidl Paw Patrol snacks listed a web address that had lapsed, and had been “compromised” with inappropriate content for children.
