The Warwick-headquartered company is adding the service to its existing business, which includes cards, invitations, posters and stationery.

According to the company, it launched the service last Thursday (25 November) intending to make the most of Christmas present hunters.

Managing director Henrik Muller-Hansen said: "Photo books are a must-have product as they are something our customers want. But we also feel they complement our existing product range.

"We want to be a one-stop shop for our customers' print requirements and have the most comprehensive range of quality, affordable services for both consumers and businesses. So photobooks are a hero product as they are important to showcase the benefits of our personalised photo products."

Photobooks will be available in hard and soft covers in various sizes with a choice of page layouts, background images and colours.

Muller-Hansen added that he believed there would be a large amount of business available in the sector, despite the growing number of companies now offering photobooks.

He said: "Sure there are existing photo book suppliers. But we still feel there is an opportunity for us to deliver premium quality, affordable books which are easy to make."