The relaunch is the last piece in Guardian Newspapers' 100m switch to the 470x315mm format, which has included installing two MAN Roland Colorman presses at a new plant run by Newsfax in East London and at Trafford Park Printers in Manchester.
A spokeswoman for GNL said that the initial print run would be "on the generous side" in expectation of a healthy jump in sales, although she declined to reveal a figure. Circulation for The Observer stood at 408,452 for November, down 5.4% year-on-year.
The Observer has also undergone a major redesign, with a stitched half-Berliner TV section and a new monthly magazine, Observer Woman.
The move signals a major contract loss for Docklands printer West Ferry, which is owned by The Telegraph Group and Express Newspapers.
Legal proceedings between GNL and West Ferry have taken place over the move, in which GNL broke a contract that was meant to continue until 2009. No details of the proceedings have been disclosed.
Have your say in the Printweek Poll
Related stories
Latest comments
"Theft. Pure and simple!"
"I would hope (if we had any spaces) she'd be in prison for fraud / theft......"
"Oh dear, somebody is spending too much time in front of the mirror…"
Up next...
Bidding open for machines and other items
Northwolds Richardson Group kit up for auction as IP sold
2024 hailed a success
The Print Show targets growth with new sign event for 2025
Branding unchanged
Needham Group acquired by Cyklop
'An easy decision'