The relaunch is the last piece in Guardian Newspapers' 100m switch to the 470x315mm format, which has included installing two MAN Roland Colorman presses at a new plant run by Newsfax in East London and at Trafford Park Printers in Manchester.
A spokeswoman for GNL said that the initial print run would be "on the generous side" in expectation of a healthy jump in sales, although she declined to reveal a figure. Circulation for The Observer stood at 408,452 for November, down 5.4% year-on-year.
The Observer has also undergone a major redesign, with a stitched half-Berliner TV section and a new monthly magazine, Observer Woman.
The move signals a major contract loss for Docklands printer West Ferry, which is owned by The Telegraph Group and Express Newspapers.
Legal proceedings between GNL and West Ferry have taken place over the move, in which GNL broke a contract that was meant to continue until 2009. No details of the proceedings have been disclosed.
Have your say in the Printweek Poll
Related stories
Latest comments
"Been there too!"
"Very True"
"Customers expect quality as a basic requirement so quality is no longer a selling point as its a given. Similarly so, accreditations are a nice to have and show customers that you are committed but as..."
Up next...

50 accredited partners offering GGS loans
Guaranteed Growth Scheme receives extra £500m as tariffs bite

Flatter and streamlined organisation
Stora Enso restructure to reflect renewable packaging importance

Took over in the role on 1 April
Paul Brough becomes Mail Users’ Association chair

Birmingham's Marco Pierre White restaurant