The campaign, which will be featured in The Sunday Times, News of the World, The Times and The Sun, makes use of recent research conducted by Brand Science on behalf of Microsoft, that concluded print is the most effective medium for retailers.

It claimed that every £1 spent on newspaper and magazine advertising produced on average a return of £6.41 in sales – greater than any other media.

Paul Hayes, managing director of News International Commercial, said: "These robust new figures from Microsoft deliver further evidence of retailers' continued return on investment with newspapers."