What trend do you think 2012 will remembered for?

Acceptance and use of social media for business communication.

What do you think will represent the single biggest opportunity for printers in 2013 and why?

Whether print is used to deliver content or carry a marketing message it is an attractive and impactful medium. Printers can benefit by showing how to use print rather than focusing on the print process.

What do you think will represent the single biggest threat for printers in 2013 and why?

Aside from a further financial crisis, investing in additional capacity to mitigate the impact of structural changes in the demand for print will further delay the necessary movement toward equilibrium between supply and demand.

What’s the one thing that the industry should do more of, or do better, in 2013?

Raise the profile of print as a medium to influence, inform and engage consumers to win a greater share of marketing budgets. We need to exploit data use and analytics to drive personalisation and targeting.

What was your highlight of 2012?

That we made further financial progress and delivered against our strategy to build a broader range of complementary services to our print businesses.

What are your hopes for 2013?

For the economy that confidence continues to improve and there are no further financial shocks. For the industry, greater use and adoption of print as part of the overall communication mix.

What was the most important thing that you learnt in 2012?

To keep focused on the execution of strategy and the need for constant change across the business.

What will you do differently in 2013?

Be digital.

What does the industry need to do differently in 2013?

Be positive, focus on the potential of print rather than looking backwards at the loss of volume – which is not coming back.